When pitching your story to the press, there is something important to keep in mind: if you want to get the attention of the press, you have to think like the press. In the 20+ years I’ve been

In my 20 years in the public relations business, if I had a nickel for every time a client asked me to get them on Oprah it is safe to say that I would be a very wealthy woman at this point in my care

If you are struggling to decide what media to choose for your company’s marketing campaign - you are not alone. In fact, most people have similar issues navigating the myriad of media opportuni